Why Every Chiropractor Needs SEO

Local SEO, Technical SEO  |     |  

So do chiropractors really need SEO? Short answer: Yes!

What is SEO and why is it important for chiropractors?

SEO stands for search engine optimization which, in simple terms, means the process of improving your chiropractor site and online content to increase your visibility on search engines for relevant keywords. In the case of a chiropractor practice, it would mean appearing for relevant searches such as “chiropractor near me” “best chiropractors” “[your city] chiropractor” and similar terms. There are many types of SEO including local, technical, on-page, and off-page. Each of these types of SEO includes a wide array of tasks and requires a different set of skills. SEO is important because it helps your chiropractic practice site be seen online which increases the potential of gaining new clients and revenue. 

 

Why should chiropractors care about SEO?

Some patients will still find chiropractors via referrals or word-of-mouth but many people will go the simple route – a quick online search. The way consumers are finding businesses has shifted to relying mainly on the internet for research, discovery, and even lead generations. Therefore, in order for a chiropractor’s practice to generate new clients, its success relies on being seen on search engines (cue search engine optimization). More specifically, your chiropractor site needs to be seen on Google since 92% of all searches (mobile and desktop) were on Google.

If your chiropractic practice is not in the top 3 organic results, it is extremely unlikely to be clicked on. According to Sistrix, the top 3 organic results have a click-through rate of 28.5%, 15%, and 11% respectively. The 10th position on the first page falls to an unsurprising 2.5% click-through rate.

 

How SEO can help chiropractor practices.

As we previously discussed, if your practice’s site is not on the first page of Google, or even in the top 3 organic results, then your site is highly unlikely to be clicked on.

Top professional SEO agencies like us can use our expert knowledge to improve your SEO and get you seen more by people, therefore, increasing the number of potential clients without paying for ads. 

In short, SEO benefits for chiropractors include:

  • Outrank local competitors on organic searches (spend less money on ads)
  • Improve click-through-rate on your website
  • Drive lead generation (i.e. phone calls, quote requests) through your site and Google My Business
  • Generate relevant, high-quality content that attracts new clients and establishes your knowledgeability
  • Generate more positive reviews from clients and improve your reputation
  • Convert new traffic from your website into leads
  • Establish your chiropractic practice as an industry expert and an industry leader

 

Why should you hire an outside agency to handle your SEO?

There are many different types of SEO that each require a different approach and a different set of skills and knowledge. The life of a chiropractor is already a busy one and you likely don’t have the time to learn everything there is to know about SEO in between clients. That’s where we come in. Our SEO experts will use our years of experience and help you improve your visibility online so that you can focus on the millions of other things the life of a chiropractor requires from you. Do our chiropractor SEO services really work? Well, you found our blog post, didn’t you. 

 

When will you see results on your chiropractic practice? 

SEO is an investment. You cannot expect results right away and any company that promises quick results is likely a scam or using dishonest tactics that will ultimately leave you worse off than where you started. It typically takes at least 4-6 months sometimes longer from the end of a project to begin seeing results but those improvements will compound over time so don’t quit just as you are getting better results.

 

So in summary, this is why chiropractors need SEO.

If your chiropractor practice is not being seen online, it’s not being seen at all. SEO can improve your website’s online visibility, therefore, increasing the chance of potential new clients and increasing the chance of converting those potential clients into actual clients. There are many complex aspects of SEO that can take years to become an expert at but don’t let that deter you. Our SEO and marketing experts are here to help establish your practice as an industry expert and industry leader. Stick with us and we’ll make sure your chiropractor practice keeps on winning the online battle against your competitors. 

 

No matter where you’re located, we’ll help improve your SEO and help your chiropractor practice be seen! Contact us for more information on how we can help your chiropractor site get noticed and turn views into paying clients.